Meet the Designer | Sarah Watson

Yet another amazing artist to join us! {It just keeps getting better, doesn’t it??} And here’s a sneak peek at her first collection with us (and our first Halloween-y collection to boot!) which will be available in late July.

More about Sarah:

Sarah was raised by two enthusiastic, open-minded parents who urged her to be inquisitive and creative at a young age. When it came time to go to college, her parents wholeheartedly supported her choice to go to art school (the Savannah College of Art and Design), and major in Fibers and Textile Design.

There, she fell in love with repeat pattern design, and the idea that her drawings could go on forever, on rolls of fabric. After graduation she went to work for a large children’s clothing brand where she gained incredible experience, but lost the creative encouragement that she had known earlier in life. After three years of corporate work, Sarah turned to freelance work. She took about 6 months off to settle down and develop her new portfolio of work. This lead to many offshoot endeavors, such as wedding calligraphy, children’s book illustration and packaging design.

Children’s book illustration: Sweet Coco

As a child, one of Sarah’s favorite things to do was to go outside, pick a flower or weed, and bring it inside to draw. She still loves to draw flora from life, it is one of her favorite subjects. She loves weathered wood, small plants in old bottles and traditional textiles.

Hand lettering

In her spare time, she and her husband camp and hike throughout Northeast Brazil, finding incredibly inspiring scenery and vegetation along the way. Sarah always has a small craft project going, and at the moment is really loving hand quilting and stitching.

Indian Summer fabric collection (from Art Gallery Fabrics)

She and her husband’s travels can be found on their personal blog, On the Move, and personal design inspirations and studio updates happen on her design blog, Sarah Watson Illustration. Sarah’s calligraphy has been featured on Brooklyn Bride, and Sweet Coco can be found on and Sarah has two lines of fabric on the market right now, Luxe in Bloom, and Indian Summer.

Pre-Surtex Print Collections

3 thoughts on “Meet the Designer | Sarah Watson

  1. Sarah Watson’s illustration style is sweet and I’m sure the Cloud 9 collection will be very attractive – but please make sure it’s more culturally sensitive than that AGF ‘Indian Summer’ line!!

  2. How cool… A talented designer… but @Nina Indian Summer is Sarah Watson’s collection not AGF’s.

    Either way a great addition.

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