Another wonderful designer is on our Collective roster. We welcome Avril Loreti to our family and we look forward to introducing her first collection, a fun voile range, at Quilt Market this October for a spring 2015 delivery. Let’s learn more about Avril!
Avril was always an artsy kid and could always be found painting landscapes, drawing unicorns, running around with a camera, and arranging flowers with her godmother on sunny summer afternoons.
She caught the sewing bug at a really early age and before she was allowed to drive her mom’s Singer, she would often sneak into her mom’s sewing room in the middle of the night and sew up clothes for her dolls out of fabric scraps. Through high school she took every art class she could take, and kept staying up late at night sewing new clothes and handbags for herself.
After graduating from the University of Toronto and Sheridan College with a degree in Art and Art History, Avril worked at various art and design jobs trying to figure out what the perfect fit was for her creative passions. She designed graphics and visual displays at a modern interior design boutique, worked as a photographer’s assistant, administrated at art galleries and worked with artists to develop their portfolios and put on gallery shows. She was always seeking a career that melded her love for modern design, artistic exploration, and the ability to make art accessible to everyone on an everyday basis.
Avril had always dreamed about one day starting her own business and in the winter of 2007 did just that when she launched Avril Loreti | Modern Home. A collection of home decor and textile accessories for modern and artful living. With her use of bright and crisp colour palettes, playful patterns, and modern design, Avril creates pieces that bring art into the everyday objects of your home.
Avril is thrilled to be working with Cloud9 Fabrics and offer a new collection of prints on fabrics for sewers and makers to enjoy.
Her pieces have been featured online and in the press over the years including Real Simple Magazine, Better Homes and Garden, House Beautiful, and Canadian Living.
Visit Avril in her studio and see her creative process in this segment from Canadian House and Home Online TV.
Follow Avril on instagram, pinterest, Facebook and twitter @avrilloreti. Avril’s collection is available online at avrilloreti.com.